Marketing Strategy Questionnaire From Black Lion Digital

Business Model
What do you sell & for how much? List all of your services and the prices.*
If it ranges put what it is 80% of the time.
Sales Funnel: What is the sales process from stranger to paying client with you?*
Start from how they contact you then each step from them completing the service.
What is your initial offer for someone to become a client?*
This would be the first time they have to spend money with you. Please add in the price as well.
If selling multiple products and services what is making up most of the sales volume?*
Point of difference: What makes you different from your competition?*
This is ideally something that can't be copied or bought. Why would a prospect choose you over your competitors?

Target Audience
Who is the ideal customer that you want to attract? What can make this easier is thinking of a current client that you want to attract more of.
How would you describe your ideal client?*
Eg. Age range, Gender, Marital status, location, job titles, industries, Income level, etc.
Do you have a niche avatar?*
Do you have a specific audience you want to target?
Is there anything that 80% of your target audience all have in common?
Anything else that would be used to identify your target audience?

Current Marketing
How are you currently getting clients? List every way prospects become paying clients*
Word of mouth, referrals, email marketing, LinkedIn paid, LinkedIn organic posts etc.
List all areas you are currently running ads*
Eg. Email, Google Search, Google Display, Facebook, Instagram, LinkedIn, etc.
What has been the most effective?*
Which form of traffic is producing the most amount of paid clients? What is your biggest return on investment?
Do you have a referral system or incentives?
If yes please list the details below.
Which of the following would be the most important factor to your marketing?*
If we could focus on one area where would we see the biggest results?
- People knowing about my business
- Getting people to my website
- Converting website visitors into leads
- Converting leads into paying clients
- Getting current clients to spend more with me
- All of the above
Do you have a list of subscribers you can market to? If so how big is your list?*
A list with name, email, phone number, etc.
Are there any other ways you connect with your prospects or clients?
Is there anything else we should know about your current marketing?

Big Picture
What are your goals? What would you love your business to look like?*
If getting more clients wasn't an issue how would you like your business to look in the next 6-12 months?
What is currently stopping you from achieving your goals?*
What would be the main metric we want to increase/decrease to achieve your goal?
What budget have you set to achieve this goal? Quarterly or monthly.*
This is an important question because it can change what we advise. It would be irrelevant to advise a strategy for a $20,000/month budget if your actual budget is $5,000/month. If you are unsure, think about how much you are willing to invest to achieve your goal.

Summary
Is there anything else you want us to know?
Is there other details we should know that will impact us creating a tailored marketing strategy for your business?
Name
This field is for validation purposes and should be left unchanged.

Marketing Strategy Questionnaire