Target Audience Questionnaire

About Your Business
Sales Funnel: What is the sales process from stranger to paying client with you?*
Start from how they contact you then each step from them completing the service.
What is your initial offer for someone to become a client?*
This would be the first time they have to spend time or money with you. Please add in the price as well.
Point of difference: What makes you different from your competition?*
This is ideally something that can't be copied or bought. Why would a prospect choose you over your competitors? Do you have a unique system or process we can talk about, please explain it.
What’s the “big promise” of your business to your dream clients?*
If I had your dream client in the room, what would you say to them to get them to choose you?
What problem does your business solve?*
What is the biggest problem you solve for your target audience?

Target Audience
Who is the ideal customer that you want to attract? What can make this easier is thinking of a current client that you want to attract more of.
What are some demographics of your ideal customer?*
Eg. Age range, Gender, Martial status, location, job titles, industries they work in, etc.
What are some psychographics of your ideal customer?*
Eg. Interests, hobbies, clubs they are apart of, brands they like
What websites or social media pages does your target audience visit/follow?
Think about your ideal customer and what social media pages/groups they follow. Please be specific and we can download these people into a custom audience
What are their fears and frustrations?
What are they currently worried about or frustrated with the problem you are solving and/or with the current market offering?
Is there anything that 80% of your target audience all have in common?
Anything else that would be used to identify your target audience?

About Your Business